Episode 96

Episode 96: Dr. Anissa Holmes- Delivering Wow Marketing

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January 1st, 2020

37 mins 51 secs

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About this Episode

Dr. Anissa Holmes is the brains behind Delivering Wow. They are now releasing the Delivering Wow marketing content. It began from a difficulty for her own office to come up with ideas and campaigns to help keep content fresh. They have spent the past year developing copy and content in addition to specialty campaigns for 12 different high value services. Each one includes images, social media content, and even blog posts. There are also share funnels for each one.
Why was it important to try it in her own practice first? She realizes that if her own office was having the issue, they weren’t the only ones. Google is expensive because Google realizes that people are typing in to find things, so they charge a premium to advertise to those looking for specifics. Social media uses some of the same concepts from old school marketing, just updated to the current climate. The point is to get people talking about your practice. Consistency will be the key. Just copy the image, paste you applied information, and post your campaign. The campaign is about an idea and is aimed to get patients involved and sometimes your team as well.
If your worried about getting stuck, there is an active community to share ideas and help you with your campaigns. Project Smile is a great campaign that gives away your own skills in dentistry to someone in need. The campaign only costs about $100. Engagement upwards of 5000 people have been noted, and it is the kind of campaign people will talk about and share. People submit their stories and photos about why they should be the recipient of Project Smile. It is a great way to make a direct impact in their community.
The marketing campaigns are usually $297/ month. Nifty deal is $197/ month the first month. Go to https://www.deliveringwowmarketing.com/monthlymarketing paying yearly will save you about $1500. Use the code: niftythrifty
The Delivering Wow Summit is March 12-14th 2020 in New Orleans. The VIP day before is specifically for doctor leadership. Excellent speakers on everything for your team and docs, a Whitening Ball set in Mardi Gras World, and great opportunities for personal growth. Go to https://www.deliveringwowsummit.com/ and enter code: Nifty Thrifty for $100 off